A: What did you say..? B: …euphemism. A: What’s a «euphemism»? B: When reality is cruel, and you try to hide it using softer words. A: Like how? B: You know when you invent a «right to kill off your offspring» and name it «reproductive right». A: Ehh, okay? B: Well, that’s it. How much better wouldn’t our society be if logos were more…